A good logo is a very effective way. With a quality logo, you draw the attention of potential customers to your business, as well as generate interest for further engagement with your brand.
It is important to know how to create a logo in all cases, even if you are not design-savvy and if you have a limited budget.
The main purpose of a logo is to visually connect your digital and physical manifestation. This is a way to get to know you in any direction where your business is being implemented.
Basic steps to create a logo:
1. Idea for your future logo
You can look at the logos of other companies similar to yours. Conclude what you like and dislike about them. This does not mean that you are tired of copying someone’s design, just find what you like and follow that style in your own design. Your goal should be to come up with a logo design that tells you who you are, what you do, how you do it, and who you do it for.
2. Who is your target audience
You need to understand that the logo should bring some benefit to the company. Therefore, even before creating a logo, you should clearly understand who your customers are, what they like, what qualities of your company they value. Finding out this is necessary to create a logo that will evoke the feelings and emotions that you need and thus create a positive brand for your company.
3. Principles and rules for creating logos
Some rules for creating a logo:
The simplicity of the logo. A logo design should be easy to recognize while still being versatile and memorable.
Memorable logo. The logo should be memorable and original, it should stand out from others.
Long-lasting logo. The logo should not lose its effectiveness under the influence of fashion or any other short-term phenomena. For example, well-known companies do not create a new logo, but only slightly improve it, making it more modern.
4. Logo sketch
Get your ideas down to paper. Just draw some logo examples. If you don’t know how to draw with a pencil, you can use graphics programs such as Illustrator, Photoshop. If they are too difficult, use online logo designers. With their help, you can find the desired icon or font for the logo.
5. Logo shape
The shape of a logo has a psychological effect on people. With the help of certain forms, you can evoke the desired feelings and emotions. For example, a square symbolizes stability and constancy, a triangle of strength and knowledge.
6. Logo color
Here you need to figure out which color reflects the personality of your company. For example, if your company is fun, creative, and vibrant, consider using yellow or orange hues in your logo. Alternatively, you can choose more subtle colors for your logo.
7. Logo font
Font selection is an important aspect of logo design. The right typeface can highlight the value of your company, while the wrong typeface can make your logo unreadable and negate all your efforts to create a positive company image.
After you’ve done a few sketches of the logo, you need to move on to creating it. You can do it in 3 ways: – create a logo yourself in a graphics program; – create a logo using an online logo generator; – use an online logo maker.