Facebook promotion is a very effective advertisement these days. Facebook is a popular social network with which you can promote your business. Here you can find any audience you need to promote your product.

Facebook group promotion is a good start for sales and orders. It also provides an influx of new customers and helps to strengthen the brand’s reputation in the network.

Targeted advertising is the main way to promote on Facebook. There are two ways to set up targeted advertising on Facebook.

• using personal account FB
• using Business Manager

Advertising of the group on Facebook is aimed more at engagement, that is, at increasing the number of likes, reposts, and comments. And for the site, the conversion is a priority. Therefore, it does not matter what tool you use to advertise your profile: using your account or Business Manager. But the first option is easier to configure, especially for beginners.

It is better to test an advertising campaign within one month. And then make an analysis of the results, and compare with how much finance was spent from the budget. After that, you can conclude whether you need to change something in the ad settings or leave everything as it is.

There are several types of Facebook promotion:

• Post with one or a group of images;
• Carousel;
• Videos;
• Slide show:
• Canvases.

Which format to choose depends on the type of product and audience. However, we recommend that you test each of the options in order to understand which of them gets the most feedback from consumers and leads to targeted actions.

So, the promotion of a Facebook group is a long-term business and requires serious preparation and constant work. To begin with, you should carefully think over your content plan so that your publications collect as many likes, reposts, and comment on them. Communicate and motivate your audience to interact with you. No message should be ignored, so we recommend setting up automatic replies or a chatbot.

Targeted advertising is one of the most productive ways to get more followers and sales in the future.