Undoubtedly, when the question of opening your own e-business arises, it is very important to choose the right website builder. By the way, at the moment there is a huge variety of them. Wix, Squarespace, Joomla, Drupal, Magento, Weebly, and others offer their help depending on the client’s goals and preferences.

However, WordPress is taking the lead.

This platform appeared in 2003. Then this program was mainly for bloggers. And in its 18 years of existence, it has come a long way and has become the ideal platform for any website.

So what are the secrets and benefits of using this program?

Popularity

First of all, it is important to say that WordPress is one of the most popular programs for work. Moreover, large corporations such as The New Yorker, Forbes, Coca-Cola, Reuter, US Republican Party use it for their websites.

In addition, WordPress is available in 120 languages, and you have the opportunity to choose the interface you need.

Versatility and unlimited possibilities

Besides, this program is ideal for e-business development. In addition, it offers a wide range of features for creating a variety of sites. It can help you create online stores, personal blogs, informative portals, online magazines, and more.

Ease of use

Overall, WordPress is fairly easy to use. And in order to work with it, you do not need to have special programming skills. Moreover, it is quite similar to Microsoft Word. And in case of any questions, you can always find the necessary instruction with a detailed explanation.

Affordability

It is worth saying that WordPress is free to download. Especially, if you are just starting your own business and do not have a large financial capacity, it is the most affordable option. Also, compared to other programs, WordPress has a huge number of completely free add-ons.

Good interaction with SEO

WordPress is very convenient for promoting your website. After all, search engines (in particular, Google, Yahoo, Bing) love it for its ease of reading and indexing the content. What’s more, in WordPress, you can customize the SEO individually for each page, which ensures high search rankings.

Large selection of plugins and templates

In addition to everything, WordPress has the largest selection of plugins (over 54,000). These include plugins for design, email marketing, speed, security, and more. Furthermore, here you will find various calendars, calculators, sliders, shopping carts, and other features. And the variety of themes and templates allows you to customize and create the site you want.

Security

In conclusion, you don’t need to worry about security when working with WordPress. With a set of special plugins and tools, you can protect your site from hackers and viruses.